![]() Just outside of the H&M Style Cabin is The Upcycler, a pedal-powered interactive experience where up to 3 people can race for change, either on a foot- or hand -pedaled cycle made of refurbished bikes and recycled materials. Guests are encouraged to bring leftover fabric scraps and unused clothing to garment collecting boxes located in H&M stores. In The H&M Style Cabin, families will bring in their own clothes to upcycle or grab an H&M tote to create adorable crafts and stylish accessories alongside CAMP's very own counselors. CAMP is a true leader in experiential retail for young families, and a perfect partner to bring our vision for this program to life."įamilies will enjoy a two-part sustainability activation at CAMP all summer long. "Our Kid-Powered Style experience is a great way to do just this it was designed to inspire and teach kids about sustainability and its connection to fashion through play. "Sustainability is central to the way we design products and do business at H&M, and we are always looking for fun and engaging ways to educate our shoppers on how they can make a difference." said Lauren Riezman, Head of Communications for H&M Americas. Families will work together to pedal and earn miles in support of a donation to Project Learning Tree. Located outside the cabin, The Upcycler is a pedal-powered cycling station that encourages families to convert their kinetic energy into real change.Inspired by H&M's kid's assortment and the brand's ongoing mission to provide fashion in a sustainable way, families are invited to upcycle materials into stylish toys and accessories in The Style Cabin. ![]() The activation features two exciting experiences for customers including The Style Cabin and The Upcycler.H&M and CAMP invite families to experience the new "Kid-Powered Style" activation from July 13th through September 5th, exclusively at CAMP.
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